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Good Vibes


We've lived an active plant-based lifestyle for over 33+ years while coaching many plant-curious brands & companies through their transition. We walk our walk and have mastered the art of delicious and nutritious plant-based recipes and commercial ready formulations. We care because the more brands that go plant-based the healthier, happier, greener and safer humanity, animals and the planet will become. We are on a mission to inspire plant-based living one SKU at a time.


CEO & Co-Founder

I want to revolutionize the way people eat by offering healthier and more sustainable alternatives that are low inflammatory and high in nourishment.

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Passion for Wellness

Elgan Ross
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Photographer & Designer

All food should be good for you and the planet. Healthy food should look and taste amazing to excite consumers while delivering on function!

Co-founder Dominica Bay, found her passion for health and wellness at age 8, when she became a vegan. From there she became an athlete, trainer and yoga instructor who is on a mission to educate and inspire the community about the benefits of going plant-based. At the core her passion is deeply rooted in disease and pain prevention. Being frustrated with the lack of healthy and cruelty-free options on the shelf and menu she is determined to eliminate animals from the supply chain so we can dramatically improve the health of humanity, animals and the planet while supporting the growing demand of the plant-based market.  Being a Plant-based Product Developer, Chef and Holistic Nutritionist Dominica has spent years perfecting her recipes and best practices which she is excited to share with you.


What is Good for you is Good for the Planet

Tropical Leaves

Get the Most Flavour Out of Life

Whether your company is plant-based, low carb, keto, paleo, diabetic friendly, kosher, halal, sugar, grain or gluten-free we want to equip you with the tools and education required to make plants your star ingredients.  This will enable you to deliver on taste, nutrition, function and sustainability. We prove you can have your cake and eat it too as making the right choices don't have to be bland!

"Better for you products can be satisfying and addictive!”

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