Co-founder Dominica Bay, found her passion for health and wellness at age 8, when she became a vegan. From there she became an athlete, trainer and yoga instructor who is on a mission to educate and inspire the community about the benefits of going plant-based. At the core her passion is deeply rooted in disease and pain prevention. Being frustrated with the lack of healthy and cruelty-free options on the shelf and menu she is determined to eliminate animals from the supply chain so we can dramatically improve the health of humanity, animals and the planet while supporting the growing demand of the plant-based market.  Being a Plant-based Product Developer, Chef and Holistic Nutritionist Dominica has spent years perfecting her recipes and best practices which she is excited to share with you.